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Derrick Langeneckert | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Owner and head brewer, Alpha Brewing Company Background:   Alpha Brewing Company is a St. Louis-based microbrewery launched in 2013 that specializes in barrel-aged and sour beers. Its downtown tasting room features a variety of bottled beers and around 14 brews on tap. The Mistake: Underestimating the power of the internet and social media platforms. Alpha Brewing opened in April 2013. In February 2013, I opened a Twitter account for the brewery and immediately proceeded to get into a Twitter spat with...

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5 Simple Ways To Boost Employee Morale

And things to watch out for when you try them… In this age of unlimited vacation policies, flexible hours and remote working, making sure that your employees are happy is an increasingly big task. Small business owners in particular, who may not be able to offer perks like those mentioned above, need to pay close attention to employee morale to avoid: Reduced productivity as a result of employee dissatisfaction High employee turnover due to more attractive offers elsewhere Below I’ll be looking at some easy ways to boost staff morale, including some we use here in the AppInstitute office,...

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Brandon Dempsey | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Co-owner, goBRANDgo! Background:   Founded in 2010, goBRANDgo! is a St. Louis-based marketing firm that develops advertising, branding, sales tactics and strategies with its partner companies. Its services include brand management, content development, web development and coaching. Brandon Dempsey is also a public speaker and the author of “Shut Up and Go!: A Millennial’s Guide to Figuring Out What You Want and How to Get It.” The Mistake: Not sticking to the company’s detailed sales process. We developed a long time ago a sales process...

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Hashtags Are Dead. Long Live Hashtags! (… Sorta)

In the beginning, there was Twitter. Now Twitter had a lot of stuff, and it all moved really fast. Frustrated tweeters asked, “How can we find and participate in discussions about stuff we care about in all this mess?” And lo, in 2007 the hashtag was born. And it was good. Hashtags gave us a handy stamp to designate our tweets as belonging to a certain conversation without taking up too much of our character count. Last week, for example, I had the pleasure of presenting at a conference in DC. Instead of tweeting that we were at the...

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Tom Rusin | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. CEO, HomeServe USA By James Mosher Background:   HomeServe USA, based in Norwalk, is part of British-based HomeServe plc. The U.S. arm has been operating since 2003 and covers 48 states. It has more than 3.5 million home repair service plans with 2.3 million customers, helping mitigate the costs of electrical, heating and cooling, and plumbing repairs. It partners with more than 50 utility companies in the U.S. and Canada. Thomas J. “Tom” Rusin, who became CEO of HomeServe USA...

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