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What Are the Best Practices in B2B Public Relations That Will Drive Success?

Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain. As we look across the B2B PR landscape, what are the best practices that will ensure success? Let’s look at 7 definitive best practices that are guaranteed to help: Goal Setting Education Content Optimization Social Media Amplification Influencer Marketing Storytelling Measure and Readjust What Are the Best Practices in B2B Public Relations, and How to Use Them Effectively 1. Set Clear, Attainable...

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Russ Preite | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. North Central Market President, Verizon Wireless Background:   Verizon Wireless is the largest wireless telecommunications provider in the U.S. The company’s North Central market, which is based in Denver, covers 13 states in the West and Midwest and has around 4,400 employees. The Mistake: I’m guilty of micro-management. When I was taking over as region president for upstate New York, I had a very green store director. This individual was very new to their role, and I happened to have...

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3 Ways Doorstop Delivery Is Disrupting Grocery Shopping

Do you dream of the day when your groceries are delivered to your doorstep? Whether it be via drone or driver, doorstep grocery delivery is the future. Twenty-three percent of American households are already buying food online and, by 2025, it’s predicted that 70 percent of consumers will engage with online food shopping according to a new study by Nielson and FMI. Based on the current climate of technology adoption and evolution, The Digitally Engaged Food Shopper estimates consumer spend on online grocery shopping could reach $100 billion. “The grocery business truly is at a digital tipping point, where...

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Derrick Langeneckert | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Owner and head brewer, Alpha Brewing Company Background:   Alpha Brewing Company is a St. Louis-based microbrewery launched in 2013 that specializes in barrel-aged and sour beers. Its downtown tasting room features a variety of bottled beers and around 14 brews on tap. The Mistake: Underestimating the power of the internet and social media platforms. Alpha Brewing opened in April 2013. In February 2013, I opened a Twitter account for the brewery and immediately proceeded to get into a Twitter spat with...

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5 Simple Ways To Boost Employee Morale

And things to watch out for when you try them… In this age of unlimited vacation policies, flexible hours and remote working, making sure that your employees are happy is an increasingly big task. Small business owners in particular, who may not be able to offer perks like those mentioned above, need to pay close attention to employee morale to avoid: Reduced productivity as a result of employee dissatisfaction High employee turnover due to more attractive offers elsewhere Below I’ll be looking at some easy ways to boost staff morale, including some we use here in the AppInstitute office,...

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