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Jonathan Johnson | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Chairman, Overstock.com Background:   In 16 years, Overstock.com has become an industry leader in giving customers “quality products at the best prices possible.” The Salt Lake City-based firm expects to book $2 billion in sales this year and is rapidly expanding its Utah operations. Chairman Jonathan Johnson deployed his marketing skills in an unsuccessful bid for the 2016 GOP nomination for governor of Utah, using the #HireJJ hashtag. The Mistake: Relatively early in my career, I was going from a...

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How to Write More Persuasive Copy

As a prospective client said to me last week, words matter. She is absolutely correct. Words determine how people respond to your marketing: Whether they read or not… Whether they act or not… And ultimately, whether they buy or not. Fortunately for marketers, some words are more powerful than others. And while using these words doesn’t guarantee you complete success, it does increase the likelihood people will do what you want them to. In fact, I’ve found that there are dozens of words, phrases and copy constructs that marketers can use to get people to notice and respond to...

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Dominic Pandolfino | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. CEO, Nice Shoes Creative Studio By R.J. Beatty Background:   Founded in 1996 by Dominic Pandolfino, Nice Shoes is a New York-based post-production company that offers editing, color grading and visual effects services, among others. The company has helped produce commercials for such companies asGE, Pepsi, McDonald’s and American Express. We started our first company [Manhattan Transfer] in 1983. By 1986 that company was in a free fall, because it had gone public, and it wasn’t about the content we were producing,...

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Social Media Reacts to Charo and Partner Keo Motsepe’s Elimination

ABC The second couple to go home in season 24 is Charo and Keo Motsepe. Nick Viall and partner Peta Murgatroyd were also in jeopardy. Charo said she had an incredible time and joked that she would see judge Bruno Tonioli in the parking lot, a nod to the little on-screen feud the duo has had since the premiere. Tonight, the couple danced an entertaining foxtrot to “Chapel of Love” for Vegas Night, scoring a 24. Last week, they danced a fiery paso doble to “España Cani,” earning their highest score of 25. They started off the season with...

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Sameer Dholakia | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. CEO, SendGrid Background:   SendGrid is a cloud-based email platform for delivering transactional emails and email marketing campaigns. The company sends 30 billion emails every month for 120,000 companies around the world. The Mistake: We had no plan to get on a path to profitability [at another company before joining SendGrid]. At my first CEO job back in 2007, the company was growing fast. We were executing our strategy well. Things were going great. We were “investing in the business,” as they say,...

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