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Top Coffee Shop Trends

Beginning sometime in the late 1990s and early 2000s, the modern day coffee shop emerged as a trend, possibly a fad. Initiated by massive growth by the Starbucks Coffee chain, coffee shops popped up on every corner. At one time, Starbucks used to be the hip cafe. However, times have changed and new local cafes are becoming the new craze. Offering organic non-GMO locally sourced coffee beans and the latest bakery goods made in-house, it’s becoming more difficult to see which coffee shops are trendy and which aren’t. Here’s a list of the various trends taking the cafe and coffee shop by storm.

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How Loan Origination Works

Here’s How the Loan Origination Process Works If you’re new to the whole home loan, car loan, or just the loan process in general, the entire experience can seem very intimidating.  After all, loans affect your credit worthiness and can either make or break your financial future.  That’s why it’s so important to understand not only how a loan will work (interest rate, maturity, etc.) but also how the process of getting a loan works.  This process is known as loan origination.  Loan origination begins the second you put in your application and ends with approval or denial.  Here’s the loan...

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Earned-Media Micro-Influencer Marketing Primer

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media, and online influencers. These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. Now there’s micro-influencer marketing. Instead of swinging for the fences and spending thousands to hundreds of thousands of dollars on only...

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Peter Wyse Jackson | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. President, Missouri Botanical Garden Background:   The Missouri Botanical Garden, founded in 1859, is the nation’s oldest continuously operating botanical garden and today includes one of the largest Japanese gardens in North America. A National Historic Landmark, the Missouri Botanical Garden spans 79 acres in south St. Louis and serves as a center for science education and botanical research as well as a retreat from city life. The Mistake: Writing a proposal that showcased knowledge rather than addressing the audience’s...

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What Are the Best Practices in B2B Public Relations That Will Drive Success?

Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain. As we look across the B2B PR landscape, what are the best practices that will ensure success? Let’s look at 7 definitive best practices that are guaranteed to help: Goal Setting Education Content Optimization Social Media Amplification Influencer Marketing Storytelling Measure and Readjust What Are the Best Practices in B2B Public Relations, and How to Use Them Effectively 1. Set Clear, Attainable...

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