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Phil Bruno | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Founder and president, Treat ‘Em Right Background:   Treat ‘Em Right is a St. Louis-based consulting firm that provides training and other services to clients including the Philadelphia Convention & Visitors Bureau, Destination Cleveland and Destination Niagara USA. Treat ‘Em Right founder Phil Bruno has more than three decades of experience in the tourism and hospitality industry, including 17 years in various hospitality management positions at Anheuser-Busch. The Mistake: My mistake was not recognizing red flags from situations where you...

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10 Ways Voice-Activated Chatbots And Virtual Assistants Will Change Your Life

Entrepreneurs today spend all their time in the office, working. They want to make their venture a success, reach the right customers and clients, build the right teams, and above all, see a return on their investment. However, the answer is not to simply work hard; you have to work smart to really achieve your goals. Thanks to voice-activated chatbots and virtual assistants (VAs), this is now possible. What Are Virtual Assistants and Voice-Activated Chatbots? Virtual assistants are people that help you with day-to-day tasks, remotely. While these have been around for years, new AI-powered versions have now appeared,...

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Lee Applbaum | Crain’s St. Louis

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. CMO, Patrón Tequila By Beth Newhart Background:   Patró​n Tequila is a luxury tequila and spirits brand crafted in Mexico. Lee Applbaum has served as its chief marketing officer since 2013. The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in marketing. I had a tendency to fall in love with this idea of really robust consumer segmentation. It wasn’t just gender, ethnicity, age or geography. It was all of those variables plus all...

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The Pros and Cons of Unions

There’s no shortage of opinions when it comes to labor unions. Unions have been a debate since they first became popular following regulation in the 1920s. Labor unions help employees get higher wages and better working conditions but also lead to inefficiency and abuse of power. This post evaluates the pros and cons of unions from both the perspective of an employee and employer.

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Top Coffee Shop Trends

Beginning sometime in the late 1990s and early 2000s, the modern day coffee shop emerged as a trend, possibly a fad. Initiated by massive growth by the Starbucks Coffee chain, coffee shops popped up on every corner. At one time, Starbucks used to be the hip cafe. However, times have changed and new local cafes are becoming the new craze. Offering organic non-GMO locally sourced coffee beans and the latest bakery goods made in-house, it’s becoming more difficult to see which coffee shops are trendy and which aren’t. Here’s a list of the various trends taking the cafe and coffee shop by storm.

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