Author: admin

Entrepreneurs today spend all their time in the office, working. They want to make their venture a success, reach the right customers and clients, build the right teams, and above all, see a return on their investment. However, the answer is not to simply work hard; you have to work smart to really achieve your goals. Thanks to voice-activated chatbots and virtual assistants (VAs), this is now possible. What Are Virtual Assistants and Voice-Activated Chatbots? Virtual assistants are people that help you with day-to-day tasks, remotely. While these have been around for years, new AI-powered versions have now appeared,...

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. CMO, Patrón Tequila By Beth Newhart Background:   Patró​n Tequila is a luxury tequila and spirits brand crafted in Mexico. Lee Applbaum has served as its chief marketing officer since 2013. The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in marketing. I had a tendency to fall in love with this idea of really robust consumer segmentation. It wasn’t just gender, ethnicity, age or geography. It was all of those variables plus all...

Here’s How the Loan Origination Process Works If you’re new to the whole home loan, car loan, or just the loan process in general, the entire experience can seem very intimidating.  After all, loans affect your credit worthiness and can either make or break your financial future.  That’s why it’s so important to understand not only how a loan will work (interest rate, maturity, etc.) but also how the process of getting a loan works.  This process is known as loan origination.  Loan origination begins the second you put in your application and ends with approval or denial.  Here’s the loan...