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How can influencer marketing help get the word out about your business? This article explains. The world of marketing continues to get flipped on its head — and businesses that are turning to celebrities, public figures or online personalities to market their products and services are attracting high-quality customers in a more widespread, efficient manner. Not only does influencer marketing use — and primarily rely on — the power of social media, it also offers businesses the opportunity to be creative, target specific audiences, and build a strong brand following that can foster more meaningful relationships with consumers. That’s...

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Founder and president, Treat ‘Em Right Background:   Treat ‘Em Right is a St. Louis-based consulting firm that provides training and other services to clients including the Philadelphia Convention & Visitors Bureau, Destination Cleveland and Destination Niagara USA. Treat ‘Em Right founder Phil Bruno has more than three decades of experience in the tourism and hospitality industry, including 17 years in various hospitality management positions at Anheuser-Busch. The Mistake: My mistake was not recognizing red flags from situations where you...

Entrepreneurs today spend all their time in the office, working. They want to make their venture a success, reach the right customers and clients, build the right teams, and above all, see a return on their investment. However, the answer is not to simply work hard; you have to work smart to really achieve your goals. Thanks to voice-activated chatbots and virtual assistants (VAs), this is now possible. What Are Virtual Assistants and Voice-Activated Chatbots? Virtual assistants are people that help you with day-to-day tasks, remotely. While these have been around for years, new AI-powered versions have now appeared,...

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. CMO, Patrón Tequila By Beth Newhart Background:   Patró​n Tequila is a luxury tequila and spirits brand crafted in Mexico. Lee Applbaum has served as its chief marketing officer since 2013. The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in marketing. I had a tendency to fall in love with this idea of really robust consumer segmentation. It wasn’t just gender, ethnicity, age or geography. It was all of those variables plus all...