Affiliate marketing is the concept of earning a commission for referring a lead or sale to a website, brand or online store. Through the use of affiliate marketing, billions of dollars in revenue is generated annually and it’s one of the most effective means of online advertising today.
Today we are going to take a look at an infographic from Adcombo.com on the important of affiliate marketing and knowing how to earn more money through your ad campaigns. It’s one thing to understand the concept of affiliate marketing and how it works, it’s another to actually find long term success and know how to scale your campaigns to that never level.
1 – Select an Offer Based on Your Audience
When selecting an affiliate offer to promote, don’t make a decision simply based on its payout. Instead, put in the time and effort to research your offer and the best ways for you to promote it to a specific audience.
2 – Start with a Low Daily Ad Spend
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When advertising through any traffic source, be sure to start with a low daily ad spend to make sure you don’t run through your daily budget. This will also help with data analysis and giving you an idea where your campaign might be headed.
3 – Increase Conversions with Landing Pages
Create and use landing pages to increase offer conversions. This works especially well if you are building out ad campaigns to target specific audiences and demographics. Make sure to split test any changes you make to your landing pages at all times.
4 – Split Testing All Ad Copies
No matter where you are advertising and promoting your affiliate campaigns, always split test your text and image ad copy. Simple changes like colors, text, and call-to-actions can quickly swing a failing campaign to profitability. This is especially true when it comes to using banner ads, popups or even Google Adwords and search ads.
5 – Split Test Different Traffic Sources
Just like the ad copy of your campaign, it’s also important to split test where your traffic is coming from. Always split test different traffic sources so you can tell where your best leads and traffic is coming from. Without this in place, you are likely to leave a lot of money on the table
6 – Use Retargeting to Increase ROI
An excellent way to keep the traffic and conversions flowing after a visitor leaves your site or landing page is to set up retargeting ad campaigns. This can be done through Google Adwords, Facebook Ads or many other third-party retargeting networks.
7 – Ask for a CPA Increase When Pushing Volume
When pushing any type of volume through an affiliate network, always be sure to ask for a higher payout on your affiliate offer. If the volume and quality are there, most networks will gladly oblige, as this will likely help affiliates earn more and increase traffic even future.
How Much Can You Make with Affiliate Marketing?
As you can see, when it comes to affiliate marketing, you have a lot of options to choose from. If you want to find the most success with any form on online marketing, it’s important to always treat your efforts, audience, and content like a real business. Run through each of the bullet points listed above to make sure your best affiliate marketing efforts aren’t going wasted. Once you have everything in place, don’t forget to continually split test your ad copy and traffic sources, as these are going to be two of the most important aspects of finding success with your ad campaigns.